If I close my eyes and dream about running emailing for Red Bull Racing & Red Bull Technology, and the Austrian GP 2025 is just around the corner… 🇦🇹🏎️
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Reader, I’m not sending boring info dumps packed with lame bullet points 😪. Nope. I’d send emails that actually feel like part of race week (which Red Bull does). Yeah, emails might sound dull, but trust me - teams, circuits, even F1 drivers are hustling to build their email lists 💪🏻.
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Because inboxes aren’t just for order confirmations and sending puppy videos 😇. They can hype you up, build fan loyalty, and yep, drive more sales and bigger audiences!
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Alright, let’s dive in. Focus Veronika 🙈. Red Bull Ring is coming. Subject lines. Content. Little extras.

Potential subject lines (of course we A/B test):

• Home race in Austria - your weekend checklist is ready
• Your Austrian GP weekend, mapped & ready to roll
• Max, Yuki & you - all the need-to-knows before race day
• Spielberg, you ready? Let’s get you set.

Content:

• Must-know stuff (boring but made fun): shuttle & parking hacks, weather, trackside map
• Race weekend timeline: FP, Quali, Sprint (if it’s on), race day, drivers' parade
• Segmented goodness: seasoned fans vs. first-timers (because one size never fits all 👀), plus Max or Yuki die-hard fan sections (I know they collect this data - let's use it!)

Bonus goodies:

• Red Bull-curated Spotify playlist to get you pumped
• Downloadable Orange Army wallpaper to flex on your mates
• Maybe a sneaky pre-race merch code for the real OG fans 🧡

👀 Reader, what would you look for in such email?