Inbox to circuit
Motorsport email marketing, done right. I bring 6+ years of digital experience (and nearly one in motorsport) to help teams and brands send emails fans actually care about.
How to save your Trustpilot reputation (hint: not by faking reviews)
Let’s be honest: in 2025 I won’t even buy a €10 sticker sheet without checking reviews first. And when it comes to hundreds of euros for an F1 weekend? You bet I’m scrolling through Trustpilot like I’m reviewing race data after quali. Fans behave the same way — which is exactly why your online reputation matters more than ever. And yes, we’re going to fix it with email marketing. Because email lets you speak to the right people at the right moment — the ones who actually experienced your...
💌 No “Papaya Rules” in Email Marketing: Why personalization wins the inbox race
If McLaren wants to treat both of its drivers equally - fair enough. But in email marketing? Equality isn’t the goal. Relevance is. Because if you send everyone the exact same message, your strategy’s about as subtle as a team radio argument after Turn 1. 🧠 Why personalization matters Nobody likes generic emails that look like they were written once and blasted to thousands of inboxes with one click. Personalization is what makes your audience feel like they’re being spoken to, not at. It’s...
Red Bull Racing vs. Scuderia Ferrari – Welcome email flow Case Study 🔥
A closer look at how two top F1 teams introduce themselves via email Introduction I subscribe to a lot of motorsport newsletters — teams, circuits, events, travel brands. As an emailing specialist with a passion for F1, I wanted to take a closer look at how Formula 1 teams welcome new subscribers into their world. So I ran a little test: How do top teams like Red Bull Racing and Scuderia Ferrari handle the very first impression - the welcome flow? Spoiler: it’s wild how different it can be....
If I ran Red Bull’s emails for their home race…
If I close my eyes and dream about running emailing for Red Bull Racing & Red Bull Technology, and the Austrian GP 2025 is just around the corner… 🇦🇹🏎️Reader, I’m not sending boring info dumps packed with lame bullet points 😪. Nope. I’d send emails that actually feel like part of race week (which Red Bull does). Yeah, emails might sound dull, but trust me - teams, circuits, even F1 drivers are hustling to build their email lists 💪🏻.Because inboxes aren’t just for order confirmations and...
Motorsport email marketing, done right. I bring 6+ years of digital experience (and nearly one in motorsport) to help teams and brands send emails fans actually care about.